As Ecommerce continues to assert its hold as a leading trading channel for brands of all sizes, our knowledge has deepened with the evolution of the sector. Small to medium size brands have in the past hired relative juniors to manage their ecommerce, in today’s market the way forward is to hire knowledge and experience with the ability to optimise your site and drive site development, customisation, personalisation, digital marketing and conversion through data and metrics in order to reach the widest local or global audience for your product. As Google and social media channels evolve their analytics, the savvy ecommerce and/or digital marketing manager can fully capitalise. Working with a wide range of brands, we have successfully placed ecommerce and digital marketing experts at different levels to spearhead growth for this important trading channel and understand well the cost savings that can be made working with a great in-house manager versus development agencies especially for site builds for emerging or small/medium size brands.