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Innovation

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Innovation

Innovation in the fashion, beauty and wellness industries is entering a new phase defined by convergence, creativity and technology. According to recent insights from McKinsey and The Business of Fashion, brands that will lead in 2026 are those using innovation not only to create new products but to reimagine experiences, sustainability and wellbeing. Advances in digital design, AI-driven personalisation, bio-based materials and data-led consumer insight are reshaping how businesses connect creativity with performance. The most successful innovators will be those who combine emotional intelligence with technical expertise, integrating science, design and storytelling to create value that feels both progressive and human.