Marketing, PR and Communications play a central role in shaping how fashion, beauty and wellness brands are perceived, understood and trusted. In today’s market, these functions sit at the intersection of brand strategy, storytelling and commercial growth, influencing visibility, desirability and long-term equity.

Industry insight from organisations such as the Business of Fashion and Edelman continues to highlight the growing importance of credibility, consistency and authenticity in brand communication. Successful marketing and communications professionals understand how to build narratives that resonate culturally while supporting business objectives across multiple channels.

Roles in this space span brand marketing, public relations, communications strategy, content, influencer and media relations. Professionals are expected to balance creativity with strategic clarity, understanding how messaging, imagery and tone translate across digital, social, press, events and owned platforms. Practical, results-based experience driving awareness, engagement and brand relevance is essential.

Data, digital tools and AI increasingly support campaign planning, performance tracking and content optimisation, but judgement, taste and cultural sensitivity remain critical. Sustainability, transparency and responsible messaging are now integral to how brands communicate, requiring a thoughtful and informed approach rather than surface-level storytelling.

We look for marketing, PR and communications professionals who combine creative instinct with commercial awareness and strong execution. The strongest individuals understand how to build brand equity over time, shape perception with intention and communicate with clarity, relevance and integrity across global and local markets.