Visual Merchandising plays a powerful role in how fashion, beauty and wellness brands come to life in physical and digital space. It is a strategic function that shapes customer perception, drives commercial performance and reinforces brand identity at every touchpoint.

Industry insight from organisations such as Business of Fashion and McKinsey & Company continues to highlight the importance of experience-led retail and visual storytelling in an increasingly competitive and omnichannel landscape. Visual merchandising connects product, space and customer behaviour, influencing dwell time, conversion and emotional engagement.

Professionals in this field are expected to combine creative instinct with commercial awareness. This includes developing visual concepts, seasonal guidelines and storytelling frameworks, while understanding how layout, flow, density and presentation impact sales across stores, windows, pop-ups and digital environments. Practical experience delivering visual strategies across multiple locations or markets is highly valued.

Visual merchandising today requires close collaboration with design, buying, merchandising, retail operations and marketing teams. Data, store performance insight and customer behaviour increasingly inform decisions, ensuring creativity is grounded in real-world impact rather than aesthetics alone.

We look for visual merchandising professionals who bring clarity, confidence and a strong point of view. The strongest individuals understand how to translate brand DNA into compelling, consistent environments that feel inspiring, commercial and relevant, elevating both the customer experience and the brand as a whole.