Business development, sales and wholesale functions play a vital role in driving growth, strengthening partnerships and supporting long-term commercial sustainability across fashion, beauty and wellness. These roles connect product, market and people, ensuring brands, agencies and suppliers are aligned in how collections are positioned, sold and scaled.

In 2026, success in this space requires commercial insight, adaptability and strong relationship management. Professionals are expected to identify new opportunities, navigate evolving distribution models and work collaboratively across retail, wholesale, digital and supply partners, while maintaining brand integrity, margin and pricing discipline.

Operating across creative, commercial and operational teams, these functions bring clarity and structure to growth. A considered, data-informed and relationship-led approach enables businesses to expand responsibly, respond to changing consumer behaviour and build resilient partnerships in a dynamic global market.