Business development, sales and wholesale functions play a crucial role in driving growth and profitability. They involve identifying new business opportunities, establishing partnerships with retailers and distributors and expanding the brand's reach in the global market.
Business development professionals are responsible for identifying potential sales channels, negotiating partnerships and developing strategies to increase sales and market share. They analyse market trends, consumer behaviour and competitor activities to identify growth opportunities.
Sales professionals focus on building relationships with retailers, buyers and distributors to promote and sell fashion products. They develop sales strategies, conduct product presentations, negotiate contracts and ensure timely delivery of orders. Their goal is to meet or exceed sales targets and maximize revenue.
Wholesale functions involve managing relationships with retail buyers, agents and distributors. Wholesale teams are responsible for pricing, inventory management, order processing and ensuring timely delivery of products. They develop pricing strategies, negotiate terms and maintain strong business partnerships.
In summary, business development, sales, and wholesale functions are essential to drive revenue, expand market presence and establish successful partnerships with retailers, agents and distributors.