Fashion merchandisers and allocators play a crucial role in the retail industry. They are responsible for managing and optimizing the inventory of fashion products to ensure maximum sales and profitability.

Merchandisers collaborate with designers, buyers, and suppliers to plan and develop product ranges that align with market trends and customer demands. They analyze sales data, conduct market research and monitor competitors to make informed decisions about product assortment, pricing, and promotions.

Allocators, on the other hand, focus on distributing inventory across various retail locations or channels. They utilize sales forecasts, historical data, and market insights to allocate products effectively, ensuring that each store receives the right amount of stock to meet customer demand.

By closely monitoring sales performance and inventory levels, fashion merchandisers and allocators contribute to the success of fashion brands and retailers, ensuring a seamless and profitable shopping experience for customers.