Merchandising and Allocation are at the heart of how fashion, beauty and wellness brands perform, evolve and grow. These roles shape the commercial rhythm of a business, connecting product vision with customer demand and ensuring collections reach the right audience in the right way.

For early career professionals, merchandising and allocation offer a unique vantage point into how brands truly operate, developing a strong understanding of product lifecycle, pricing, margin and customer behaviour. For experienced leaders, these functions become deeply strategic, influencing range architecture, channel strategy, international expansion and long-term profitability.

Industry insight from organisations such as the Business of Fashion and McKinsey & Company highlights the growing importance of data-led decision making, agility and cross-functional collaboration. Successful merchandising balances numbers with nuance, combining analysis, instinct and experience to respond to changing markets and customer expectations.

Allocation plays a critical role in protecting margin and improving customer experience, ensuring stock is intelligently placed, replenished and traded across ecommerce, retail and wholesale environments. Practical, results-based experience managing sell-through, stock turn and inventory risk is highly valued, particularly in omnichannel and international businesses.

As technology and analytics continue to evolve, merchandising and allocation professionals are increasingly shaping strategy rather than simply reacting to it. Strong collaboration with design, buying, planning, retail and ecommerce teams ensures ranges are commercially balanced, creatively aligned and responsive to demand.

We look for individuals who bring curiosity, rigour and commercial clarity to their work. Whether building foundations or leading at scale, the strongest merchandising and allocation professionals understand that thoughtful planning and intelligent stock management are fundamental to delivering sustainable growth and exceptional customer experience.