Product management in the fashion industry involves overseeing the development and launch of new fashion products. This includes managing the entire product lifecycle, from concept to production to post-launch analysis. Product managers collaborate with designers, manufacturers, and marketing teams to ensure successful product launches and meet customer demands.

They conduct market research to identify trends and consumer preferences and use this information to guide product development decisions. They work closely with designers to create product specifications and prototypes and collaborate with manufacturers to ensure timely and high-quality production. Product managers also develop pricing strategies, create marketing plans, and monitor sales performance.

In addition, they often analyse customer feedback and market data to identify opportunities for product improvement and new product development. They continuously monitor market trends, competitor products, and consumer behaviour to stay relevant and competitive.

Overall, effective product management requires a combination of creativity, analytical skills and strong communication and collaboration abilities.