In this newly created role as Sales Manager for the Netherlands, you will develop the wholesale market for a fashion-forward Danish womenswear brand thriving across Europe.

The role focuses on setting and achieving seasonal sales targets while developing wholesale and online business in line with the brand’s values and premium market positioning. You will lead sales meetings at trade shows, both digitally and on the road, spending time with existing partners while identifying and onboarding new accounts.

Designed with intention, the brand blends refined Scandinavian minimalism with a confident, feminine perspective, creating directional fashion collections that feel effortless and modern. Five seasonal collections sit alongside a curated, never-out-of-stock range, balancing seasonal storytelling with continuity in essential styles.

Marketing and communication are expressed through a cohesive visual narrative, brought to life through curated content, collaborations and a comprehensive media bank that equips retail partners with campaign imagery, product assets and up-to-date brand materials to ensure consistent presentation across all channels.

We are seeking an experienced Key Account Manager ready to take the next step, or an established Wholesale Sales Manager seeking a new challenge, specialising in premium or contemporary womenswear. You must currently live and work in the Netherlands, have a full clean driving licence and at least five years of experience. A strong, current network of Dutch independent stores, online marketplaces and department stores is essential.

What You’ll Doing

• In collaboration with the European Sales Director, define the strategy for the Dutch market based on wholesale expertise, research, current business and future potential.

• Set pricing for the collections with the team.

• Identify and develop new business opportunities with independent boutiques, online marketplaces and department stores.

• Develop and strengthen existing wholesale distribution.

• Present seasonal collections to customers in the showroom and on the road, tailoring each appointment to the store’s positioning and potential.

• Meet and exceed sales targets through a clear understanding of each customer’s needs.

• Support retail partners with in-store events, product training and brand activations.

• Represent the brand at key trade fairs.

• Track weekly sales performance, responding to opportunities to maximise sell through and replenishment.

• Maintain strong customer relationships, acting as the main point of contact for inventory, performance monitoring and requests.

• Work closely with the head office team in Copenhagen to ensure smooth coordination across sales operations, logistics and customer service.

Reporting & Market Insight

• Produce weekly, monthly and quarterly sales reports analysing account performance and market trends.

• Hold regular review meetings with the European Sales Director to discuss product performance and market opportunities.

• Share market feedback with the Copenhagen head office team to support future product development and commercial planning.

Essential Experience

• Wholesale Sales Manager or Key Account Manager with a minimum of five years’ experience specialising in directional premium or contemporary womenswear.

• An established network of premium boutiques, department stores and marketplace partners, with the credibility and relationships to develop long-term business.

• Strong ability to present collections and interpret product stories, translating them into assortments that resonate with each store and its customers.

• Combines commercial instinct with a thoughtful, relationship-led approach, building trusted partnerships while consistently driving sales growth.

• Comfortable working autonomously in a field and showroom-based role involving planning, reporting and account development.

• Strong organisational discipline and commercial awareness, using market insight and sales data to guide decisions and continuously strengthen performance.

• Currently living and working in the Netherlands with full European working rights.

Compensation & Benefits

• Salary in line with experience plus bi-annual commission after six months of service.

• Company car, mobile and iPad provided with full software training.

• 30 days annual leave.

• Clothing allowance.

• Pension scheme.

• Sample sales.

• Annual company event.

• Field and showroom based role with administrative time working from home.