Design roles across digital graphics, UX/UI, media and video are now central to how fashion, beauty and wellness brands communicate, convert and connect. These disciplines shape first impressions, influence purchasing behaviour and play a defining role in how brand identity is expressed across digital touchpoints.

Digital graphic design extends far beyond visual appeal. Designers working in this space are responsible for translating brand language into coherent visual systems across websites, ecommerce platforms, social media, campaigns, paid media and owned channels. Success requires a strong understanding of typography, layout, motion and digital formats, alongside the ability to design for performance, consistency and scalability. As highlighted by industry insight from the Business of Fashion, brands increasingly rely on strong digital design to stand out in crowded, algorithm-driven environments.

UX and UI design are critical to ecommerce performance and customer experience. Designers are expected to understand how users navigate, browse and buy, optimising journeys from discovery through to checkout and post-purchase engagement. Practical experience improving usability, conversion and accessibility is essential, alongside fluency in wireframing, prototyping and collaboration with developers and ecommerce teams. Data, testing and behavioural insight inform decision making, ensuring design choices are grounded in how customers actually interact with digital platforms.

Media and video design play a powerful role in storytelling, brand building and engagement. From campaign films and product storytelling to social-first video, motion graphics and short-form content, these formats shape how brands are perceived and remembered. Designers and creatives working across media and video must balance creativity with clarity, understanding platform nuances, content performance and how visual storytelling supports broader brand and commercial objectives.

Digital tools, AI-assisted workflows and emerging technologies increasingly support content creation, editing, personalisation and optimisation. However, judgement, taste and narrative understanding remain central. Brands value professionals who can use technology to enhance efficiency and creativity without losing authenticity or brand coherence.

We look for digital designers, UX/UI specialists and media creatives with practical, results-based experience who understand the commercial and cultural impact of their work. Whether focused on graphics, experience design or video, the strongest talent combines creativity with discipline, visual intelligence with data awareness and storytelling with performance, shaping digital ecosystems that are both compelling and effective.